https://www.emilygroch.comRSS Feed for Emily M. GrochenSat, 07 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/463392/images/db07d86a-2744-4914-96c2-1213d34c6caa.pngSat, 07 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/463392/images/db07d86a-2744-4914-96c2-1213d34c6caa.pnghttps://media.journoportfolio.com/users/463392/images/666ec1c0-2841-41e4-a2ee-0bcb79a85882.pngSat, 07 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/463392/images/666ec1c0-2841-41e4-a2ee-0bcb79a85882.pnghttps://media.journoportfolio.com/users/463392/uploads/f1141da3-f931-4bfc-b5b9-2193f45afcea.pdfSat, 07 Nov 2026 00:00:00 +0000https://media.journoportfolio.com/users/463392/uploads/f1141da3-f931-4bfc-b5b9-2193f45afcea.pdfhttps://www.linkedin.com/business/marketing/blog/marketing-collective/thought-leadership-myths-holding-you-backFri, 17 Jan 2025 00:00:00 +0000https://www.linkedin.com/business/marketing/blog/marketing-collective/thought-leadership-myths-holding-you-backhttps://media.journoportfolio.com/users/463392/uploads/2ff12e28-759a-4504-a201-64dd3b9d40e1.pdfFri, 01 Mar 2024 00:00:00 +0000https://media.journoportfolio.com/users/463392/uploads/2ff12e28-759a-4504-a201-64dd3b9d40e1.pdfhttps://media.journoportfolio.com/users/463392/uploads/64542976-7fcd-44d2-ab89-5a59c1f2124e.pdfTue, 01 Dec 2020 00:00:00 +0000https://media.journoportfolio.com/users/463392/uploads/64542976-7fcd-44d2-ab89-5a59c1f2124e.pdfhttps://media.journoportfolio.com/users/463392/uploads/1b937865-3bad-4292-a638-e060afda5846.pdfWed, 08 Jul 2020 00:00:00 +0100https://media.journoportfolio.com/users/463392/uploads/1b937865-3bad-4292-a638-e060afda5846.pdfhttps://www.streamtvinsider.com/video/industry-voices-groch-uncovering-marketing-tactics-behind-streaming-warsThe “streaming wars” are afoot, and with hundreds of options to consider, marketing strategy is key to winning consumers’ hearts and wallets. Each provider is taking a different approach to attracting consumers, and many have made shifts in their tactics...Thu, 18 Jun 2020 00:00:00 +0100https://www.streamtvinsider.com/video/industry-voices-groch-uncovering-marketing-tactics-behind-streaming-warshttps://www.streamtvinsider.com/operators/industry-voices-groch-prime-day-promo-roll-off-cuts-into-sling-tv-s-subscriber-baseDish Network just announced that Sling TV posted its first quarterly net subscriber loss since its launch. This is a big swing for the service, considering that Sling’s 94,000 subscriber decline in the fourth quarter of 2019 followed an impressive gain of 214,000 in the quarter prior. Dish blamed increased competition and programming gaps for the decline. While these factors undoubtedly had an impact, it’s likely that the losses were compounded by users rolling off of Sling TV’s big Prime Day pr...Mon, 24 Feb 2020 00:00:00 +0000https://www.streamtvinsider.com/operators/industry-voices-groch-prime-day-promo-roll-off-cuts-into-sling-tv-s-subscriber-basehttps://www.streamtvinsider.com/video/industry-voices-groch-wave-goodbye-to-at-t-tv-now-and-u-verse-tv-2020I anticipate the deaths of U-verse TV (for new subs) and AT&T TV Now in the first half of 2020, as AT&T focuses on AT&T TV and HBO Max within its broadband markets. AT&T first launched AT&T TV, the streaming version of its premium pay TV service, in 10 markets in August 2019, and added four more markets in November. The company plans to expand the product nationwide next month. In the areas where AT&T TV is available today, the company has reduced marketing efforts for its legacy TV products, w...Thu, 09 Jan 2020 00:00:00 +0000https://www.streamtvinsider.com/video/industry-voices-groch-wave-goodbye-to-at-t-tv-now-and-u-verse-tv-2020https://media.journoportfolio.com/users/463392/uploads/77da9756-8b06-455f-a3d3-b854d16f6ade.pdfThu, 07 Nov 2019 00:00:00 +0000https://media.journoportfolio.com/users/463392/uploads/77da9756-8b06-455f-a3d3-b854d16f6ade.pdfhttps://www.streamtvinsider.com/video/industry-voices-groch-as-streaming-video-services-multiply-aggregation-wars-heat-upAt Comperemedia, we’ve been talking with clients for the past few years about the importance of video content aggregation, as consumers demand the ability to customize their video content and, of course, desire convenience. Amazon Channels was a pioneer in streaming aggregation, gradually bringing more than 200 streaming video options to its Prime Video subscribers as optional add-ons. An nScreenMedia report found that a third of Amazon Prime Video subscribers have purchased an add-on through Am...Mon, 14 Oct 2019 00:00:00 +0100https://www.streamtvinsider.com/video/industry-voices-groch-as-streaming-video-services-multiply-aggregation-wars-heat-uphttps://www.streamtvinsider.com/video/industry-voices-groch-disney-bundle-forces-streamers-to-weigh-cost-vs-customizationSocial media conversation exploded this week when Disney announced its $12.99/month bundle of Disney+, ESPN+ and Hulu with ads. Many consumers expressed excitement at the low price point, while others balked at the idea of having to pay for sports. Still others complained that they don’t want Hulu with ads. The varying reactions to the Disney+ streaming bundle help illustrate two of the key drivers of cord cutting: saving money and subscribing only to the content you want to watch. Disney is hop...Thu, 08 Aug 2019 00:00:00 +0100https://www.streamtvinsider.com/video/industry-voices-groch-disney-bundle-forces-streamers-to-weigh-cost-vs-customizationhttps://issuu.com/clefnotesjournal/docs/cncja_summer_2014_-_digitalTue, 01 Jul 2014 00:00:00 +0100https://issuu.com/clefnotesjournal/docs/cncja_summer_2014_-_digitalhttps://media.journoportfolio.com/users/463392/images/db07d86a-2744-4914-96c2-1213d34c6caa.pngFri, 01 Apr 2011 00:00:00 +0100https://media.journoportfolio.com/users/463392/images/db07d86a-2744-4914-96c2-1213d34c6caa.pnghttps://media.journoportfolio.com/users/463392/images/d846ec32-9948-4b44-a7bc-b0580c35f465.pngThu, 16 Sep 2010 00:00:00 +0100https://media.journoportfolio.com/users/463392/images/d846ec32-9948-4b44-a7bc-b0580c35f465.pnghttps://media.journoportfolio.com/users/463392/images/e42910e3-096b-4b47-96e9-86e81b19274e.pngThu, 16 Sep 2010 00:00:00 +0100https://media.journoportfolio.com/users/463392/images/e42910e3-096b-4b47-96e9-86e81b19274e.pnghttps://media.journoportfolio.com/users/463392/images/958fbd63-a59c-4b97-9dee-096305e7ede2.pngTue, 01 Jun 2010 00:00:00 +0100https://media.journoportfolio.com/users/463392/images/958fbd63-a59c-4b97-9dee-096305e7ede2.pnghttps://media.journoportfolio.com/users/463392/images/1b4c66e2-2296-4009-b073-526aa4a7b63c.pngFri, 01 Jan 2010 00:00:00 +0000https://media.journoportfolio.com/users/463392/images/1b4c66e2-2296-4009-b073-526aa4a7b63c.pnghttps://media.journoportfolio.com/users/463392/images/9e409311-7caa-461e-99c7-274df65b87d5.jpgFri, 01 Jan 2010 00:00:00 +0000https://media.journoportfolio.com/users/463392/images/9e409311-7caa-461e-99c7-274df65b87d5.jpg